Neuro Product Launch - Sleep & Recharge
For our latest product launch, Sleep & Recharge meltaway mints, we sought to create imagery that encapsulates the essence of the ultimate night routine centered around our innovative offering. As the lead creative, I curated every aspect of the shoot, from the shot list to the selection of the shoot location, models, and styling.

With our audience demographic split between both males and females, I envisioned capturing a serene, gender-neutral night ritual. Through this imagery, we aim to evoke a longing for moments of self-care, positioning Sleep & Recharge as not just a product, but a necessity for anyone seeking restorative rest and revitalization.