BEAM be amazing - New Metal Shaker

As the lead creative for this shoot, I wanted to create unique and compelling imagery to align with their elevated, yet playful brand. I wanted to create something more than just a "boring" gym essential.

I curated every detail, from the shot list to direction, prop selection, and color scheme, ensuring a cohesive visual narrative that captured the essence of the brand. With the launch of 7 other colors, this launch was the most successful launch for them by 4x.