Lifestyle Shoots for BEAM be amazing Product Launches
Collaborated closely with the CMO to conceptualize and execute captivating photoshoots for their latest product launches. I curated on trend lifestyle imagery tailored to the target demographic, female fitness enthusiasts. Our focus was on showcasing trendy sets and apparel while embodying the aspirational lifestyle associated with each product.

For each launch, we created unique themes to resonate with the audience and convey the accessibility of the brand. From conceptualization to execution, I oversaw every aspect of the shoot, including styling and direction, ensuring a cohesive visual narrative that aligned with BEAM's brand identity.